Starbucks, Visa Team Up

Starbucks, Visa team up on announce the formation of the Starbucks Prepaid Visa Rewards card.  The card rewards customers for spending money at Starbucks as well as anywhere Visa is accepted.  The customer receives stars after purchase.  This announcement comes after Starbucks changed its reward/loyalty program to reward based on a dollar amount instead of frequency of purchase.

Starbucks and Visa stock are great ways to play the consumer under Consumer Discretionary.  Starbucks is down 1.68% YTD.  Visa is down 4.51% YTD.

http://www.usatoday.com/story/money/2016/03/23/starbucks-to-launch-single-serve-cold-brew-prepaid-rewards-card/82162442/

 

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